The Non-Alcoholic Revolution Crafting Experiences with Free Spirits
Discover the exciting world of non-alcoholic beverages and how they're changing the way we drink. https://www.walkinvictory.me/guests/milan-martin/ This episode challenges the perception that non-alcoholic options are only for those with alcohol...
Discover the exciting world of non-alcoholic beverages and how they're changing the way we drink. Join host NaRon Tillman on Walk in Victory for a conversation with Milan Martin, founder of Free Spirits Company, as they explore the innovative landscape of non-alcoholic spirits. This episode challenges the perception that non-alcoholic options are only for those with alcohol problems, emphasizing that these beverages are for everyone who enjoys a delicious drink while moderating their alcohol consumption. Milan shares his journey from the advertising world in New York to pioneering a new market segment, highlighting the personal and market-driven validation that inspired his venture. Learn about the importance of creativity and marketing in building a successful non-alcoholic brand, the hurdles faced along the way, and the impact on consumer behavior. Plus, just as Milan emphasizes the importance of crafting enjoyable experiences without alcohol, we believe in crafting a comfortable and restful sleep experience. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your well-being. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.
Key Takeaways:
- The rise of the non-alcoholic beverage industry and its impact on consumer behavior.
- Challenging perceptions and expanding the appeal of non-alcoholic drinks.
- The importance of creativity and marketing in building a successful non-alcoholic brand.
- The entrepreneurial journey of creating and growing a business in a new market segment.
- Insights into the future of the non-alcoholic beverage industry and its potential impact.
Timestamps:
- 00:00 Introduction to Non-Alcoholic Spirits
- 00:20 Host Introduction and Podcast Purpose
- 03:05 Guest Introduction: Mylon's Journey
- 05:53 The Concept of Non-Alcoholic Spirits
- 10:31 Market Insights and Challenges
- 11:37 Marketing and Brand Building
- 20:40 Distribution and Growth
- 25:09 Future Vision and Legacy
- 35:48 Closing Thoughts and Reflections
Call to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here:
https://www.joinpodmatch.com/walkinvictory
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
Milan Martin
Founder
Milan is a creative business executive with a history of driving growth and success in both large enterprise and entrepreneurial environments. Milan has held executive-level positions across three continents, leading both Fortune 50 and growth brands.
In 2020, Milan founded The Free Spirits Company and is currently the CEO of the organization. Working with a talented team of multi-disciplinary professionals, Milan is dedicated to changing global drinking culture by offering people better non-alcoholic options when ‘drinking’. Over the four+ years since its founding, Free Spirits has become one of the leading brands in a category that continues to accelerate.
Prior to Free Spirits, Milan led Grey Advertising through a significant turn-around and to the most successful time in its history. Under Milan’s leadership, Grey San Francisco was recognized as one of the fastest growing, most creatively awarded agencies on the West Coast. Taking home top honors at festivals including Effies, Cannes, OneShows and D&AD, in addition to the business results achieved for Grey’s clients were all factors in the Agency being named as Global Agency of the Year three years running.
Earlier in his career, Milan spent over a decade at Ogilvy & Mather in both London and New York City, later joining a digital agency as Chief Strategist where he also orchestrated the sale of the company to a publicly traded organization.
A native of the East Coast, Milan now lives with his family in Mill Valley, California where he plays drums (serviceably) in a neighborhood dad band called…